LOC · Singapore EXP · 14+ Years Regional BD STATUS · ● Available

Ray Lim.

Regional Business Development leadership fused with engineering-grade AI automation — bridging C-suite commercial strategy and the kind of Python & agentic tooling that actually ships.

Channel & Distributor Strategy Market Expansion Python · Agentic AI Executive Analytics
Portrait of Ray Lim
LIM "RAY" ZIRUI ● SG
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01

The hybrid profile

An aerospace-trained commercial leader who codes — pairing revenue accountability across Southeast Asia with top-1% applied AI tooling.

14+ years of regional Business Development across five companies and markets spanning Southeast Asia, Hong Kong, LATAM and Canada — revenue growth, distributor management, and market relaunch.

At Singapore's Ministry of Health, led a team of four delivering Python, Power BI and GenAI dashboards across 30+ agencies during the COVID-19 response — work recognised with the National Commendation Medal.

Now deploying Claude Code, Codex and agentic workflows to automate complex business operations. MBA from SMU (4.0 GPA), NTU Aerospace Engineering foundation, and a Divemaster's calm under pressure.

0
Years regional
BD leadership
0.00
SMU MBA GPA
Dean's List
US$0
Regional sales
delivered, +50%
Top 0
Non-professional devs
applied agentic AI
02

Signature results

+127%
Higher revenue in Q4 2019 by rebuilding distribution networks and key partnerships across Southeast Asia.
D'Addario APAC · SEA
SG$10M
Doubled annual revenue through incentive redesign, training protocols, and a CEO-partnered commercial turnaround.
iQuartz · SEA
US$8M · +50%
Grew regional revenue 50% and margins 10% across audio, gaming and PC peripherals through distributor strategy.
Creative Technology · SEA / HK / LATAM
RMB 10M
Secured and delivered a flagship building-automation contract on time and on budget, coordinating 20+ stakeholders.
CNA China · Beijing
100%
Team productivity gain at MOH, coaching four analysts through weekly structured sessions on GenAI & Python delivery.
Ministry of Health · Singapore
30→50
Agencies served by long-running COVID-19 operational dashboards, processing millions of data points daily at peak.
Ministry of Health · Singapore
03

AI-enabled execution

Not a software engineer — a BD leader who builds with AI, hands on the keyboard.

The Python foundation is real and pre-dates the GenAI era: at MOH I wrote, inherited and improved 30+ production data workflows when Excel and Power BI alone could no longer move millions of data points.

Today I orchestrate Claude Code, Codex, ChatGPT, NotebookLM, Perplexity, OpenClaw & Hermes — plus local LLMs self-hosted on a Mac mini — to code, prototype apps, extract documents, and run commercial research at speed.

The edge isn't engineering depth. It's the bridge — translating platform capability into partner adoption, customer value and commercial growth.

~0
Personal productivity
lift from AI workflows
~0
Curated roles researched
& packaged per day
0
Python workflows built
& deployed at MOH
0
Manual processing
time cut at MOH

⌁ This page is self-hosted on a Mac mini and served through a Cloudflare tunnel — the AI-and-automation habit, running in the open.

04

AI in practice

Proof over claims — the systems and artifacts behind the numbers.

Job-search engine ~100 roles / day
01Discover
02Parse JD
03Score fit
04Tailor résumé
05Draft letter
06Track
Stack Claude Code Codex Python OpenClaw Hermes
Human-in-the-loop · part automated, part supervised

Built in the open

You're looking at the proof. This site was designed and coded with Claude Code, then self-hosted on a Mac mini and served to the world through a Cloudflare tunnel — a single hand-built file, no page builder, no framework.

HTML / CSS / JS Claude Code Caddy cloudflared Mac mini
raylim.me — build
$ claude "design & build my profile site" ⌁ scaffolding index.html · cockpit aesthetic self-contained · zero build step $ caddy file-server $ cloudflared tunnel run ray-profile raylim.me live — served from a Mac mini

Personal AI projects

› 01

Multimodal video forensics

Multi-angle footageFrame extraction & motion trackingComplete event timeline

Turns chaotic raw video into a usable chronological record.

› 02

AI video enhancement

Low-res / low-fps videoAI interpolation & upscalingSmooth slow-motion playback

Makes poor footage forensically useful — clarity where there was none.

› 03

Physics-based visual reconstruction

Scene measurementsOptics & reflection modellingSpatial event reconstruction

Rebuilds what happened from geometry — aerospace analytical mindset applied.

› 04

Large-document synthesis

Hundreds of pages of dense PDFsNotebookLM synthesisStructured briefs & findings

Compresses weeks of reading into hours — extracts signal from noise.

› 05

Automated data extraction

Scattered emails & documentsAPI batch pipelines with resume checkpointsOrganized, searchable dataset

Turns a messy haystack into a queryable, reliable evidence base.

› 06

Local LLM hosting

Sensitive personal documentsSelf-hosted models on a Mac miniPrivate AI analysis, zero cloud exposure

Full AI power on private data — nothing leaves the machine.

05

BD at AI speed

Every system below maps to an enterprise BD operation — built by a domain expert directing AI, not by a career engineer.

Capability System built Enterprise application
Market & competitive intel
Research daemon — 159 cells across 7 sectors, auto-uploaded to NotebookLM
CI pipeline · RFP response · Due diligence
Pipeline automation at scale
Custom Chrome extension — 8 ATS platforms with per-platform detection logic
Multi-portal form automation · Procurement · Government filings
AI cost governance
Tiered model routing — 90%+ tasks on cost-optimised models, 10–50× cost reduction
Enterprise AI vendor rationalization · Cost attribution
Institutional knowledge capture
235+ skills, 27 slash commands, codified decision trees
SOP enforcement · Onboarding accelerators · Compliance rules
Deal acceleration
AI-generated partnership proposals, BD decks, financial projections
RFP response · Investor presentations · Board decks
Agent team orchestration
8 parallel AI agents delivered a full-stack Sales Pipeline App
AI-augmented dev teams · PMO dashboards · Parallel workstreams
Autonomous research pipeline 159+ research cells across 7 sectors
01Watch folder
02AI agents
034 structured outputs
04NotebookLM
Stack PythonMiniMaxClaude CodeNotebookLM
Auto-generates briefs, decks, talking points & contact intelligence

Sectors: Semiconductor (49) · Consumer Electronics (24) · SaaS (24) · Consumer Goods (20) · Consulting (16) · Data Analytics (16) · Financial Services (10)

Every manual BD process has a systems-shaped solution. These are the ones I've already built and run.

06

Track record

Jan 2024 —
Present
MBA & AI Workflow Development
Independent · Singapore — recovery & recalibration
  • Completed a full-time SMU MBA (4.00 GPA, Dean's List) including an in-person exchange at Nagoya University of Commerce & Business, Japan.
  • Built personal AI-enabled systems for resume tailoring, job discovery, application tracking, market research and commercial analysis.
  • Recovered fully from an April 2024 traffic accident; earned Certified Divemaster — composure and calm decision-making under pressure. Now fully fit and ready for work.
Jul 2020 —
Dec 2023
Senior Manager, Data Analyst
Ministry of Health · Singapore
  • Awarded the National Commendation Medal and Resilience Medal for the COVID-19 response.
  • Led 4 analysts delivering GenAI, Python & Power BI solutions across 30+ agencies (50 at peak), processing millions of data points daily.
  • Automated analytics workflows in Python, pandas, Power Query & VBA for 20–50% time savings and 3-to-1 headcount leverage.
  • Designed governance frameworks and SOPs meeting Permanent Secretary-level standards for accuracy and defensibility.
Sep 2019 —
Apr 2020
Regional Sales & BD Manager, SEA
D'Addario APAC — global musical accessories brand, HQ New York
  • Rebuilt SEA distribution networks and partnerships, driving 127% higher revenue in Q4 2019.
  • Improved margins 5% through pricing actions; built monthly forecasting and channel inventory systems maintaining 2–4 month stock cover.
  • Preserved ~20% of revenue by resolving fulfilment issues, including authorising air freight from the marketing budget.
Oct 2015 —
Mar 2018
Regional Sales & BD Manager
Creative Technology — global consumer electronics, HQ Singapore · SEA / HK / LATAM / Canada
  • Increased regional revenue 50% and margins 10%, delivering US$8M across headphones, speakers, gaming audio and PC peripherals.
  • Reintroduced the brand into Malaysia and Indonesia after a multi-year hiatus, securing 5 channel partners.
  • Built custom reporting tools in Excel VBA, Power BI & Python tracking revenue, margin, forecast and stock across 30+ accounts.
  • Co-led roadshows, IT shows and dealer activations; trained distributors, promoters and retail staff across the region.
2014 — 2015
& 2018 — 2019
Regional BD & Business Manager, SEA
iQuartz · Singapore — quartz surface producer with precision photogrammetry
  • Partnered the CEO on a commercial turnaround — restructuring incentives, territories and hiring — doubling revenue to SG$10M.
  • Expanded into Malaysia and the Philippines, generating US$300K within 6 months via a new distributor network.
  • Stood up an engineering & software hub in Jakarta, recruiting 4 engineers through a Binus University hackathon.
Aug 2011 —
Aug 2013
Project & Sales Manager (Management Trainee)
CNA China · Beijing
  • Secured an RMB 10M flagship contract — building automation, HVAC, CCTV, structured cabling — owning the full tender cycle and 20+ stakeholders.
  • Delivered the Beijing International School project on time, on budget, at better margin, securing add-on scope and maintenance agreements.
07

Two fluencies, one operator

Commercial

Regional Business Development Channel & Distributor Management Market Expansion & Relaunch Pricing & Margin Management Sales Forecasting Inventory Planning Sell-In / Sellout Strategic Partnerships Negotiation Solution Selling

Technical

Python (Full Coder) pandas Power BI Power Query Excel VBA Claude Code Codex Agentic AI Architectures GenAI Workflow Automation Executive Dashboards Data Governance Semiconductor Domain
08

Foundations & honours

Master of Business Administration
Singapore Management University · 2024 · GPA 4.00, Dean's List

Formal grounding in business analytics, corporate finance, strategic management and stakeholder decision-making. Included a full-time exchange at Nagoya University of Commerce & Business, Japan.

B.Eng, Aerospace Engineering
Nanyang Technological University · 2007–2011

Simulation concepts, thermodynamics, fluid systems and physics-based modelling — transferable grounding for systems thinking and operational analytics.

Languages & affiliations

English & Mandarin — native / fluent. Elected Internal Auditor, Mensa Singapore. Interests: scuba (Divemaster), skiing, vipassana, hiking, singing.

Awards
  • 2023 National Commendation Medal, Government of Singapore
  • 2023 Resilience Medal, Government of Singapore
  • SMU Academic Excellence Scholarship
  • NTU First Prize — Safety & Security, Technopreneurship